InsuranceDekho Introduces Zimbabwe, Sri Lanka Tour Sponsorships
InsuranceDekho, among India's rapidly expanding insurtech platforms, is ready to embark on its inaugural significant venture into cricket as the Co-Presenting (On-Air broadcast) Sponsor of India's T20I series in Zimbabwe.
Expanding on this connection, the brand will additionally act as the Title Sponsor (On-Ground) for India’s Test series in Sri Lanka.
The move signifies the brand’s progression in leveraging the most popular sport in the nation as a means to strengthen their brand philosophy ‘Khul Kar Khelo’ among individuals throughout Bharat.
Inaugurated with the iconic Indian captain Sourav Ganguly as its brand ambassador, it is based on a fundamental belief: individuals progress boldly when they are aware that someone supports them.
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This conviction is central to the company’s mission: to provide every Indian family with a genuine financial safety net by enabling the advisors* who form the foundation of financial protection for millions of families, particularly in the towns and villages of Bharat that have been largely ignored by traditional insurance.
Ankit Agrawal, the CEO and Co-Founder, InsuranceDekho says, “Everything we do comes down to backing people, so they move forward without fear".
"Our mission is to take insurance deeper into Bharat and we get there by trusting and empowering our advisors*, who in turn help crores of families in the country’s smallest towns protect what matters most".
"Standing behind Team India is that same belief on its biggest stage: when someone has your back, you chase your ambition without fear. That is what “Bharat, Khul Kar Khelo means.”
The brand ambassador, legendary Indian Captain, Sourav Ganguly says, “As a captain, I learnt that a team plays fearlessly only when it knows someone is behind it. That’s exactly what InsuranceDekho does – for its advisors*, for families, and now for Team India. I’m proud that Bharat, Khul Kar Khelo travels with the team on these tours.”
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The T20I series of India's three-match tour to Zimbabwe will take place at Harare Sports Club in Harare from July 23 to July 26, 2026, and will be aired on Zee’s Unite8 Sports.
The Sri Lanka Test series tour of India will take place next, starting on 15th August 2026, and will be shown on the Sony Sports Network and Sony Liv.
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Cricket’s audience, involvement, and influence extend throughout various levels in India, and by adopting the platform, InsuranceDekho is enhancing its goal of enabling Bharat to live boldly, connecting with families through an advisor*-driven approach (497,000 advisors* covering 98 percent of India’s PIN codes) that combines reliable human advice with technology.