Lemma Appoints Siddharth Dabhade as Chief Business Officer
Lemma has announced the appointment of Siddharth Dabhade as Chief Business Officer, of Performance Business. In this role, Dabhade will lead the growth of Lemma's outcome-driven OOH (out-of-home) solutions across various markets. He will focus on identifying new market opportunities and driving the company's revenue growth.
Siddharth joins Lemma from MIQ, where he successfully launched and scaled the company’s commercial business in India and China. With over 24 years of experience, he has held prominent leadership roles at IBM, Microsoft, Google, and Criteo. At Google, he led the Travel business in India, while at Criteo, he served as Managing Director for India, contributing to the APAC leadership team. Siddharth brings a wealth of expertise in P&L management, technology, business development, customer relationships, and strategic advisory. His extensive experience will play a key role in shaping Lemma’s growth strategy and business development efforts for Integral.
Commenting on his new role, Siddharth Dabhade said, “As Digital Out-Of-Home (DOOH) continues to grow, it is now at the heart of omnichannel journeys, offering brands unparalleled opportunities to connect with consumers across screens and digital spaces. I’m excited to be a part of Lemma’s vision to pioneer this shift, and to lead the expansion of the new solution as a powerful tool for outcome-driven growth through outdoor media globally”.
Gulab Patil, Founder & CEO, Lemma Said, “Siddharth’s track record of driving growth in the digital adtech and programmatic space makes him an invaluable addition to our team. With this solution, we’re offering brands the next level of full-funnel performance driven by OOH, and Siddharth will be key in ensuring its success across markets. His leadership will be instrumental in capitalizing on the massive opportunities that OOH now presents in not only shaping but also driving results through a full-funnel approach, from Outdoor to outcomes”.