Monika Alcobev and Angostura to bring Caribbean Brand to India
Monika Alcobev has formed a strategic alliance with Angostura, the maker of bitters and one of the most celebrated rum portfolios in the Caribbean.
Through the collaboration, Monika Alcobev will lead the import, distribution, and promotion of Angostura’s range in major Indian markets.
The collection features Angostura 5-Year-Old Rum, Angostura Aromatic Bitters, and Angostura Orange Bitters.
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The products will first be launched in Maharashtra and Delhi, with a gradual rollout to additional States thereafter. Angostura's heritage in cocktail culture combined with Monika Alcobev’s robust distribution and market development skills is anticipated to enhance the brand’s visibility in prominent bars, restaurants, retail stores, and hospitality venues throughout the nation.
For Monika Alcobev, the collaboration signifies a broader strategic effort to enhance premium and internationally acclaimed spirits brands within India's transforming alcobev sector. The company is confident that Angostura’s heritage, adaptability, and strong connection with bartenders provide a solid foundation for sustained growth in the nation.
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Kunal Patel, Managing Director, Monika Alcobev, notes that “Angostura carries a rare combination of heritage, credibility, and enduring relevance within the international spirits community”.
“He observed that Indian consumers today are displaying far greater curiosity towards authentic brands with provenance, craftsmanship, and a strong association with evolving cocktail culture, with drinks such as the Picante and other globally influenced cocktails increasingly shaping urban consumption trends”.
“The partnership aligns closely with Monika Alcobev’s long-term approach towards building premium categories with patience, consistency, and meaningful market presence.
Chief Executive Officer of Angostura, Ian Forbes says, “This partnership represents more than expanding our global distribution. It is about positioning Angostura as a premium lifestyle brand in India”.
“We see significant opportunities to work closely with bartenders, mixologists, retailers and hospitality partners to showcase the versatility and quality that have made Angostura respected around the world.”
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Monika Alcobev currently represents more than 100 international brands across India and neighboring South Asian markets, with a growing portfolio spanning tequila, whiskey, gin, rum, wines, and liqueurs.