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OnePlus Join Hands with Gupshup to Bring-in New Smart Advanced AI-powered SMS Features

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OnePlus Join Hands with Gupshup to Bring-in New Smart Advanced AI-powered SMS Features

CEO Insights team

OnePlus, joins hands with a leading smart messaging platform, Gupshup to develop advanced AI-powered features that take the traditional SMS messaging experience to the next level on OnePlus smartphones. The features such as automated classification and visualization will only be available on the recently released OnePlus 7 and OnePlus 7 Pro as well as other OnePlus smartphones.

Beerud Sheth, CEO, Gupshup, comments, “Gupshup is committed to bringing a smart messaging experience to mobile users that enables them to simplify their lives. We're very happy to be partnering with OnePlus, whose premium devices are always ahead of the technology curve”.

The classification software sorts the messages according to personal, transactional or promotional and places them into the corresponding folders. Similarly, the visualization software takes plain-text messages and displays them as structured, easy-to-read cards that highlight crucial data elements. Analyzing the message content, extracting key entities and displaying the message visually using the appropriate pre-designed template, the software helps users to focus on key information without having to read the whole message.
Vikas Agarwal, General Manager, OnePlus India, comments, “As part of our endeavor to share the best technology with the world, we are constantly working on bettering our user's experience with our devices. In another step in that direction, and as part of a first-ever rollout of India-specific features on OxygenOS, we are very excited to be partnering with Gupshup and bringing in their expertise and passion to improve the messaging experience on our devices”.

As part of our endeavor to share the best technology with the world, we are constantly working on bettering our user's experience with our devices.


Powered with AI, these smart messaging software runs entirely on a device to ensure user privacy and data security with absolutely no user data is sent to the server side for processing. The AI models are trained with millions of sample messages then further optimized to run locally on a smartphones within the limits of its computing resources.

Established in 2004, Gupshup is a global messaging platform with a proven scale of over 4.5 billion messages per month and over 270 billion messages overall. It enables WhatsApp for Business for various enterprises across multiple verticals including banking, e-commerce, retail, insurance and travel. Gupshup also manages WhatsApp opt-in through SMS, missed call and Web-chat along with large template volumes with auto translation for WhatsApp delivery and language preferences.

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