Digital payments firm PhonePe has revealed a partnership with OpenAI to bring ChatGPT to Indian users throughout its ecosystem, which includes the PhonePe app, PhonePe for Business, and the Indus Appstore.

The collaboration seeks to broaden the accessibility of generative artificial intelligence (AI) by enabling users to interact with ChatGPT’s functionalities directly on the PhonePe platform.

This integration aims to assist consumers in utilizing AI-driven support for daily tasks like travel arrangement, shopping, and information gathering.

The partnership represents one of the initial significant attempts to integrate ChatGPT into a prominent Indian consumer platform, possibly speeding up AI adoption in the nation. It likewise creates chances for new use cases as generative AI tools attract attention from digital users.

Rahul Chari, Founder and CTO of PhonePe, mentioned that the collaboration highlights the capacity of partnerships to deliver advanced technology to a broader audience.

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“This partnership shows how businesses can unite to broaden the accessibility of advanced technology on a large scale,” Chari stated.

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Oliver Jay, OpenAI’s Head of International, stated that the partnership demonstrates India's increasing significance in worldwide AI implementation.

"India serves as a center for innovation, and PhonePe’s strong grasp of its user base positions it as the perfect partner. This collaboration will showcase the importance of consumer AI throughout India,” says Oliver Jay.

 

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PhonePe is an Indian fintech and digital payments firm offering a mobile app for services such as BHIM UPI, bill payments, and mobile recharges. Users can invest in mutual funds, purchase insurance, and make transactions at both online and offline retailers. Established in 2015, it is based in Bengaluru and holds a leading position in UPI payments in India, boasting millions of registered users and merchants.