Publicis Groupe South Asia Ropes in Supraja Srinivasan
Supraja Srinivasan has been named Vice-President and Head of Corporate Communications, South Asia by Publicis Groupe South Asia. She will be reporting to Anupriya Acharya, the CEO of Publicis Groupe South Asia, and will be responsible for internal and external communications, enhancing the company's brand reputation, and supervising B2B and digital communications in the region.
Supraja, with over 16 years of experience in corporate communications, brand strategy, and business journalism in both Indian and international markets, had previously managed PR and corporate communications for India, Southeast Asia, and the UAE during her seven years at BookMyShow.
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Prior to her joining BookMyShow, she had senior positions in journalism at The Economic Times, Bloomberg TV India, and CNBC-TV18.
Commenting on the appointment, Anupriya Acharya, CEO of Publicis Groupe South Asia says, “We are thrilled to welcome Supraja to our leadership team”.
“Her strategic vision, deep expertise and dynamic approach to corporate communications will be instrumental as we amplify our narrative even further. Having delivered exceptional, consistent growth over the last five years, we are now pivoting to even more differentiated client solutions—powered by our unique data, content and AI-driven capabilities”.
“Supraja joins us at an opportune time as we scale our next phase of growth and innovation”.
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Supraja Srinivasan says, “I’m delighted to join Publicis Groupe South Asia at such an exciting time. The possibilities emerging from the Groupe’s unique ‘Power of One’ model —bringing together the best of creativity, data, technology, and media to deliver truly integrated, high-impact solutions — are immense”.
“I look forward to working with our teams to shape narratives that reflect this innovation and dynamism, amplify our thought leadership and deepen engagement with clients, partners and colleagues as we help brands navigate the future of marketing.”
Publicis Media India recently introduced Spark Foundry India, a comprehensive media agency designed to enhance its wide range of media services. Spark Foundry India is a modern agency that utilizes artificial intelligence and data to blend brand building, performance, and commerce, resulting in measurable growth throughout the marketing process, from awareness to loyalty.
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Niti Kumar, who previously held the position of Chief Growth Officer at Publicis Media India, has now been named as the Chief Executive Officer of Spark Foundry India. In order to drive growth within the network, Ravi Bhaya has transitioned into the role of Chief Growth Officer at Publicis Media India. Lalatendu Das, the CEO of Publicis Media South Asia, will oversee the work of Niti Kumar, Jai Lala, Rathi Gangappa, and Ravi Bhaya.