Swiggy Partners With Fitpass to Reward Healthier Eating Habits
Swiggy has formed a strategic alliance with fitness and preventive health platform Fitpass to promote healthier living by integrating nutritious food options with fitness and wellness advantages.
In the collaboration, users who regularly order nutritious meals through Swiggy's EatRight initiative and are among the top achievers in the weekly EatRight Streak Challenge will be awarded free Fitpass 360 memberships.
The combined wellness subscription offers entry to gyms, fitness studios, nutritional advice, online workout sessions, health assessments, and telehealth consultations.
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Swiggy stated that the collaboration enhances the increasing trend of healthier food selections among its five million monthly EatRight customers. The company states that protein-heavy meals make up 60 percent to 70 percent of EatRight lunchtime, snack, and dinner orders, while lighter choices like millet idli, dosa, and low-calorie upma continue to be favored at breakfast.
Speaking on the partnership, Deepak Maloo, Vice President, Food Strategy, Customer Experience & New Initiatives, Swiggy says, “At Swiggy, we believe healthy living starts with everyday choices”.
“Through EatRight, we've made healthy food more accessible. It is encouraging to see great traction and consistent growth across categories such as High Protein, Low Cal and No Added Sugar. With the EatRight Streak Challenge, our focus is on helping users stay consistent with these choices”.
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“This partnership with FITPASS allows us to extend that journey beyond the plate by combining the power of the EatRight menu with access to fitness, coaching, nutrition and preventive wellness through FITPASS 360. With this partnership, we're creating an ecosystem that empowers consumers to build 360 degree wellness habits while rewarding them for making healthier choices”.
In the EatRight Streak Challenge, users achieve order milestones by choosing EatRight items on the Swiggy app and can earn up to Rs.300 in FREECASH rewards. The leading 20 performers each week will gain free access to FITPASS 360 subscriptions.
FITPASS 360 offers individuals entry to more than 12,000 gyms and fitness centers throughout India, customized fitness coaching through the AI-driven platform ARIA, unlimited virtual workout sessions such as yoga, strength training, and HIIT, preventive health assessments featuring 29 essential health indicators, specialist consultations, and expert-guided wellness advice.
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Arushi Verma, Co-founder, FITPASS, added, “At FITPASS, our mission has always been to make holistic wellness accessible to everyone. True wellness isn't one decision; it's the sum of daily choices people make around how they move and what they eat”.
“With this partnership, we're bringing both together - FITPASS helps people move right and make healthier choices, while Swiggy provides those healthy food choices”.
Participants in the EatRight Streak Challenge can earn up to Rs.300 in Freecash by reaching healthy meal milestones, as the program seeks to make healthier choices both accessible and rewarding.
Customers can join the EatRight Streak Challenge by typing “EatRight” in the Swiggy app and choosing from the handpicked healthy meal options. The initiative enhances Swiggy’s commitment to providing healthier options that are more accessible, engaging, and rewarding for consumers throughout India. This collaboration between Swiggy and FITPASS seeks to establish a more integrated wellness environment, combining food, fitness, and preventive healthcare to assist consumers in developing sustainable lifestyle practices.