TCS Names Kritika Saxena Head of Marketing for India
Tata Consultancy Services has elevated Kritika Saxena from her previous position of Head of Corporate Communications to the role of Head of Marketing for India. Saxena shared the news on LinkedIn, highlighting her transition from television journalism to the corporate sector over the past five years.
In her increased responsibilities, she will work on enhancing the TCS brand in India, collaborating with the leadership team in various business sectors.
She emphasized the importance of the company's #AcceleratingIndia campaign, which she remains dedicated to.
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In light of her professional journey, Saxena mentioned that the main takeaway from her experience in journalism and communications is the importance of impactful storytelling. She also noted that her advancement at TCS showcases the company's commitment to nurturing internal growth and recognizing talent from within.
After working in business journalism at CNBC-TV18 for 14 years, with roles including Chief of Bureau for Mumbai and South India and hosting shows such as After the Bell and India Business Hour, Saxena transitioned to a position at TCS. While overseeing corporate communications at TCS, she played a key role in revamping the team and introducing TCS Studios, an internal content and production division of the company.
She has won awards for her work in communications and received the Donald T. Sheehan International Scholarship from the Wharton School at the University of Pennsylvania.
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Previously, TCS entered a strategic collaboration with TPG, a prominent global asset management firm. This partnership aims to enhance the development of HyperVault, TCS' AI data center business. The investment made will specifically aid in building AI-ready infrastructure on a GW-scale for HyperVault, which is in line with TCS' goal of establishing AI-ready data centers with a capacity exceeding a GW in the coming years. This joint effort signifies a crucial achievement in TCS' endeavor to emerge as the foremost AI-driven technology services firm.
TCS' HyperVault project will be financed by a combination of equity from TCS and TPG, as well as debt. Together, both partners will allocate a total investment of up to Rs 18,000 crore in the coming years.
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TPG is expected to invest up to Rs 8,820 crore out of the total commitment and is projected to hold a final stake between 27.5 percent and 49 percent in HyperVault. By bringing TPG on board as a strategic investment partner, TCS aims to enhance returns for its shareholders, lower capital expenditure, and build lasting value for the data center platform.