Tencent and Cyberlite India Partner to Research Gaming Careers
Chinese internet company Tencent has teamed up with Cyberlite India to back a multi-city research initiative aimed at understanding the views of students, parents, and educators regarding careers in the gaming sector, the company announced.
The company stated that the study will prioritize gathering local viewpoints and comprehending the resources and assistance that could aid young individuals and their families in exploring these career options.
"We are happy to back Cyberlite India in spearheading this research." Judy Wong, Country Manager (India) at Tencent, stated, "Understanding local perspectives is crucial for enhancing the usefulness of information on video game careers for students, families, and educators."
The initiative is a component of Tencent's continuous backing for India's AVGC-XR talent development and Orange Economy, the statement noted.
The initiative will involve over 100 participants via 12 focus groups and collaborative design workshops in four cities in India.
Also Read: Defmate Unveils Defmate Secure, Giving Organisations Sovereign Control Over What They Share With AI
The sessions will examine participants' understanding of various industry positions and pathways, the factors influencing their perceptions of these careers, and the inquiries that come up when discussing career possibilities in the field.
Also Read: Orient Electric and WPP Media to Explore Advertising on ChatGPT
"Wong stated that Tencent will share its industry expertise while gaining insights from the participating communities, as part of our ongoing commitment to India's AVGC-XR talent ecosystem."
The research initiative will consist of four focus groups for parents, four focus groups for educators, and four co-design workshops for students. A session for every group will take place in each city that is participating.
In conjunction with the study, Tencent will back a unique three-part series of Game On, a well-known YouTube series created in partnership with youth platform Yuvaa, along with Games for Change India and Eight Goals One Foundation (8one). The episodes will feature discussions between digital creators, youth voices, video game developers, ecosystem specialists, and parents.
Also Read: Indigenous Tech Needed for Energy Security: Union Minister Reddy
Through gaming and conversations, they will investigate the variety of professional positions in the video game industry and address inquiries from youth and families.