VML India Appoints Kunal Roy, Shekhar Khanna in Leadership Roles

VML India has enhanced its management team by naming Kunal Roy as the Managing Partner for the West region and Growth Lead in India, and Shekhar Khanna as the Chief Strategy Officer.
This move emphasizes the company's commitment to growth-oriented, comprehensive solutions and its ongoing efforts to grow in the Indian market.
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Kunal Roy has accumulated more than twenty years of expertise in the realm of brand development, business growth, and agency management throughout various regions in Asia.
Before joining VML India, he held the position of CEO at Dentsu Creative in Malaysia, overseeing the consolidation of six different companies into a cohesive creative entity. During his tenure as Group Chief Strategy Officer at Publicis Groupe Malaysia, Roy steered the organization to secure three consecutive Effie Agency of the Year accolades.
Throughout his professional journey, Roy has collaborated with top-tier global brands such as McDonald’s, Samsung, HSBC, Mondelez, Unilever, Nestlé, Adidas, Estée Lauder, and Abbott. Roy will be in charge of the Mumbai office and will work closely with CEO Babita Baruah to increase growth at VML India.
Shekhar Khanna has been appointed as the Chief Strategy Officer, with an extensive 20-year background in the APAC region. His expertise encompasses research, digital, creative, activation, and media, showcasing a proficiency in developing integrated strategies utilizing creativity, media, data, and technology.
Welcoming the appointments, Babita Baruah says, “Kunal and Shekhar join us at an exciting moment for VML India as we expand our capabilities and sharpen our focus on growth-led solutions.
"Their leadership will play a key role in shaping the next chapter of our journey and delivering even greater value for our clients”.
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“VML India is at an exciting point of inflection and I am thrilled to come on board at this time,” says Kunal Roy, Managing Partner – West & Growth Lead, VML India.
“Growth today is about creating value in a way that has real business impact. By bringing together creativity, commerce and customer experience I’m eager to create lasting & meaningful value with our teams, for our clients”, adds Kunal.
Shekhar Khanna, Chief Strategy Officer, VML India adds, “In a world where brands are navigating constant change, strategy has to do more than simplify — it has to connect. The real opportunity is to integrate creativity, media, data and culture into unified thinking system that drives real impact. I’m excited to build that with teams and clients in India”.
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Khanna's addition reinforces VML India's strategic planning capabilities, complementing the roles of the National Planning Director and BX Lead Shubhrojyoti Roy. The new appointments at VML India demonstrate the agency's dedication to providing cutting-edge solutions through the integration of creativity, strategy, commerce, and technology. This commitment is essential as the agency aims to enhance its growth and strengthen relationships with clients nationwide.