WiseTech Global Names Jeff Howard as CFO
Australian logistics software provider WiseTech Global has appointed Jeff Howard as its new chief financial officer, with the appointment effective September 28, as the company moves to strengthen its financial leadership amid continued growth in its global operations.
Howard joins WiseTech Global with extensive experience in senior financial and executive roles. Before joining the company, he served as chief financial officer of Seven West Media and later became its managing director and chief executive officer. He subsequently led the combined group following its merger with Southern Cross Media Group.
His appointment comes as WiseTech continues to expand its logistics technology platform, CargoWise, while pursuing growth opportunities across international markets. The company has also highlighted the acquisition of e2open and the increasing adoption of artificial intelligence as important drivers of its future expansion.
Caroline Pham, who has served as WiseTech Global’s interim CFO since October 2024, will continue with the company during the transition period. Her ongoing involvement is expected to support a smooth handover as Howard assumes the CFO role.
Commenting on his appointment, Howard said the company was entering an exciting phase, pointing to the global scale of CargoWise, the e2open acquisition and the benefits arising from WiseTech’s rapid adoption of AI.
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He also highlighted the growth opportunities outlined in WiseTech Global’s FY26 results presentation, saying these factors made the company an attractive opportunity to join.
The leadership change comes as logistics technology providers increasingly focus on automation, artificial intelligence and integrated software solutions to improve efficiency across global supply chains. WiseTech’s CargoWise platform is central to the company’s strategy, providing technology to logistics service providers operating across multiple markets.
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Howard’s experience in financial management and executive leadership is expected to complement WiseTech Global’s expansion strategy as the company seeks to capitalize on opportunities in logistics software, AI and digital transformation.
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The appointment also marks the next stage in WiseTech’s CFO transition following Pham’s interim tenure, with the company preparing for Howard to formally take over the role later this month.