Wow! Momo Becomes Part of Instant Noodle Market
Indian QSR Chain operator Wow! Momo has now become a part of the instant noodle market, along with its entry into cup noodles.
Wow! Momo Foods is in thoughts to make Rs 100 crore from Wow! Noodles in a span of 24 months.
Currently, it is observed that the corporation runs more than 700 stores in more than 60 locations.
It is said to be accessible through all online and quick commerce (Q-Com) channels, as well as all of the major modern trade channels in 200 towns and cities, according to the Indian QSR chain operator.
A flavorful experience unlike any other is ensured by its assortment, which combines classic Asian and Indian flavors like Thukpa, Khao Suey, Manchurian, Korean, and Chinese Bhel.
Commenting on development, Group CEO & Founder Sagar Daryani said, "With Wow! Noodles, we are disrupting the cup noodles category by bringing the perfect blend of desi and Asian flavours in a format that is both convenient and exciting”.
“As we continue to expand our FMCG footprint, this launch marks a significant step towards making Wow! Momo as a household name beyond QSR (Quick Service Restaurant)”.
Nestle's Maggi, ITC's Yippee, and CG Foods' Wai Wai are the market leaders for instant noodles in India.
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The Indian market for instant noodles is anticipated to expand at a compound annual growth rate (CAGR) of 15.31 percent from $ 1.88 billion in 2023 to $ 3.83 billion in 2028, per a report by market research firm Mordor Intelligence.