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Neeraj Bisaria: An Ambassador of Innovation & Creative Thinking in Manufacturing

Neeraj Bisaria: An Ambassador of Innovation & Creative Thinking in Manufacturing

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Neeraj Bisaria, Managing Director & CEO

Neeraj Bisaria

Managing Director & CEO

Hands-on experience is an unparalleled asset. Having started his career as an electrical engineer in Birla Yamaha Ltd., it’s quite interesting the way Neeraj Bisaria (Managing Director & CEO, Premium Transmission) built his own ladder-steps to climb his way up in the process, growing a closeknit relationship with the fundamental idea of manufacturing. As a strong leader & task master with stringent focus on manufacturing and design thinking, Neeraj today is revolutionizing the gear box manufacturing industry through his venture Premium Transmission Pvt. Ltd. providing high quality, precision engineered power transmission solutions and products to the global engineering industry, catering to the needs of customers across the globe.

A torch bearer of innovation & out-of-the-box thinking, Premium Transmission manufactures anything from Worm Gearbox to Helical Gearbox, Planetary Gearbox, Geared Motors, Fluid Coupling (both Constant and Variable Speed) and Lift Machines. CEO Insights engages in an exclusive interaction with Neeraj.

What inspired you to opt for the manufacturing field?
Manufacturing is something I believe where the real value addition happens. Rest everything is serving or helping the value addition to happen. I am always fond of creating something that helps the society at large and make this world a better place. When you love the fundamentals of manufacturing and enjoy sense of creating something new, it actually doesn’t matter what you manufacture. Our group manufactures anything from more controlled processors & procedures to engines like industrial gearboxes, geared motors, fluid coupling and lift machines. Also, I believe it’s time for the industry to think about revolutionizing those fundamentals itself, since there is a slowdown in demand. Rather than worrying about the predicament, we should bank on
this opportunity to introspect and trans form our products & services to meet customer’s ever evolving requirements. lift machines. Also I believe it’s time for the industry to think about revolutionizing those fundamentals itself, since there is a slowdown in demand. Rather than worrying about the predicament we should bank on this opportunity to introspect and transform our products & services to meet customer’s ever evolving requirements.

As a strong leader & taskmaster with stringent focus on manufacturing and design thinking, Neeraj today is revolutionizing the gear box manufacturing industry through his venture Premium Transmission


What were the takeaways from your previous endeavors?
There are two major things. One is definitely the experience in creating major turnarounds in manufacturing & productivity by optimizing the available resources. In the last year, we at Premium Transmission improved our revenue by 17 percent with almost no CAPEX investment by utilizing our assets better and by increasing the productivity of our people & the processes.

Another take away has been my international exposure. Throughout my previous endeavors, I have been lucky enough to travel across the world with a plethora of sales & marketing endeavors. Today, we are focusing on the market around SAARC countries, being well acquainted with the different depths. Going forward, we will expand our operations to other parts of the world as well. So, my experience is helping me to improve the top line and the bottom line, but at the same time take our India’s leading company to a global scale. We believe competing in global markets will generate new wave of ideas to improve our products and services.

How do you encourage creative thinking among your employees?
Something I have experienced over the entire course of my entrepreneurial journey is that creativity and innovation will only lead to competitive advantage. If
you want to stay a winner for a long time, cultivating a creative mindset and promoting innovation within the organization is the only way. Apart from a state-of-the-art government certified Research & Development Centre in Pune, we also have a dedicated and well equipped innovation center based out of Kolkata. Our People there already have innovation in their DNA and we have empowered them with the freedom to implement any idea and learn from their failures. In addition to this, through our CSR endeavors, our innovation center trains around 50 girls from different villages, aimed towards bridging the gap between industry and academia while also hosting & incubating their novel ideas.

How do you maintain the balance between your busy professional schedules and personal life?
I keep my family well acquainted with my business environment, and often keep my team appraised of my family environment. So, this mutual awareness surely creates a natural balance. I am never an advocate of keeping these two pillars of life separate. I believe that if you build a good team, the work load will get shared and everyone will enjoy work life and personal life.

Key Management:
Neeraj Bisaria, Managing Director & CEO
A business leader with more than 27 years of rich experience in auto, engineering and renewable energy businesses, Neeraj has strong hold on business excellence initiatives and has delivered several turnaround performances, changing worst performing businesses into best performing ones with strong focus on people & processes. He is a B.Tech in Electrical Engineering from KNIT and EGMP from IIM Bangalore. Neeraj has worked with GE, Volve-Eicher, and Tata Cummins in different managerial & leadership positions, and is currently the Managing Director & CEO of Premium Transmission, where he is leading the transformation of the company to a truly global company.

Favorites:
•Hobbies: Reading vividly, which makes him updated with the latest trends & technologies. He is also an excellent cook who loves to cook at least once a week for his family and often for his team members.
•Food: Indian
•Travel Destination: A beach person, Neeraj has been a constant visitor of beaches across the globe.
•Book:The 7 Habits of Highly Effective People

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