Uday Shankar, Head of Marketing, Midea Group
Uday Shankar is a strategic marketing leader with over 20 years of experience in the consumer electronics and durables industry with global brands in the EMEA region. He thrives on solving complex problems, particularly those that allow him to be creative with the use of technology to improve business results. Uday is most renowned for his consumer product marketing expertise and risktaking ability, which he has demonstrated by driving business objectives through game-changing marketing transformations. In his current role, he is entrusted with developing a brand portfolio for Midea Group, the world's largest home appliance manufacturer, where he focuses on targeted B2C and D2C marketing initiatives in strategic growth markets to deliver hyper growth. Uday , Head of Marketing at Midea Group, enlightens us on his professional attributes and the insight of the company in an exclusive conversation with CEO Insights.
Unchartered Territories Ahead
By: Sujith Vasudevan, Managing Editor
Saudi Arabia's powerful Crown Prince Mohammed bin Salman (MBS) has emerged as an ambassador of change in the GCC region. He was recently appointed as the prime minister of the kingdom by a royal decree. Crown Prince MBS has changed
RIL to Restructure Group EPC Resources
By: CEOInsights Team
The Board of Reliance Industries (RIL) approved a scheme of arrangement under which the EPC and infrastructure undertaking of Reliance Projects and Property Management Services (RPPMSL), a wholly owned subsidiary of RIL
By: Ram Chandnani, Managing Director - Advisory & Transactions Services, CBRE India
The year 2020-21 was transformational as it compelled us to take a pause and reconsider the way we function. While we learned and are still learning to come to terms with the uncertainty
By: Chandra Reddy, CEO, Altran India
Ancient inventions of basic tools, objects and machines like wheels and pulleys laid the foundations of the word ‘Engineering’ as we know it today. Deploying mechanical principles
By: Hersh Shah, Founder, ITI EdVest
Contribution to the private education sector is majorly in the form of colleges, universities, coaching classes and K-XII schools. The exceptional growth in these segments
By: Ravi Mulugu, Partner, UL
Valuation is a sensitive topic for both the investor and the entrepreneur and both sides work hard to optimize it. In general, the greater the risk, the lower the valuation. A startup by definition is working on
By: Dr. Kaushik Sengupta, Product Head – Food SAR Region, Bureau Veritas Group
The impact of the COVID-19 pandemic has demonstrated the value of IT and digital transformation across industries and businesses
By: Rajneesh Malhotra, COO, Chalet Hotels
The year 2021 was almost as challenging for the Indian hospitality industry as the previous year. But with the success of the vaccination program, gradual relaxation of travel curbs, and other
By: Rajesh Khosla, CEO & President, AGI Glaspac
In today's competitive food and beverage packaging market, adaptability is critical. Most firms aim for broad product varieties, including
Top 10 CMOs in UAE - 2022
The technology advancements of the 21st century have elevated the importance of the CMO position in many organizations. The internet, the ubiquity of mobile computing, the internet of things, analytics, artificial intelligence and social media platforms all have created new ways to reach customers and understand their thoughts on products, services and brands. They also have given a new, much more prominent voice to consumers who can instantaneously broadcast their opinions to potentially thousands, if not millions, of people.
A CMO (Chief Marketing Officer) is a C-level corporate executive responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value for customers, clients or business partners. A CMOs primary mission is to facilitate growth and increase sales by developing a comprehensive marketing plan that will promote brand recognition and help the organization gain a competitive advantage. In order to achieve their own goals and effectively shape their companies' public profile, CMOs must be exceptional leaders and assume the voice of the customer across the company. A CMO has a strong background in information technology may also hold the job title chief marketing technologist (CMT).
The CMO has a breadth of roles and responsibilities to support its overall mission. Those includes overseeing the development and placement of the creative elements that position the company in the marketplace, researching and assessing the market and the company's position in it, supervising or collaborating with sales to turn marketing insights into sales and directing the company's public relations efforts, or working in conjunction with internal and external public relations teams to create a coordinated message. At the same time, CMOs and their teams are able to tap those technologies to reach and influence customers, position their products and challenge competitors at the same speed and scale as the customers.
CEO Insights Asia in this issue presents a list of ‘Top 10 CMOs in UAE– 2022’ who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.
|Company Logo||Company Management||Company Name||Company Description|
|Abhishek Jha, Chief Marketing Officer||Limestar Marketing||He provides clients with innovative and robust marketing solutions in a market that is in a state of perpetual change|
|Anja Petrovski, Marketing Director||Audi Volkswagen Middle East||Possesses 16 years of experience in the advertising industry as a marketer specialised in digital, content marketing, social media and advertising|
|Anna Maria Aloe, Chief Marketing Officer||Aloe Advisory||Provides strategic marketing advice including on defining positioning and audience engagement and also guides high ROI marketing initiatives|
|Bally Singh, Chief Marketing Officer||Everdome||He has been developing and staging large-scale entertainment events and experiential marketing campaigns around the world for the past 25 years|
|Banali Luthra Malhotra, Group Chief Marketing Office||Rakbank||With a global career spanning over two decades, her remit has been across Performance Marketing, Brand Value Creation, Lead Conversion Strategy, Campaign Management, App Development, and Digital Marketing|
|Luis Do Carmo Prata, Chief Marketing Officer||Alba Corporation||A passionate business leader taking businesses to greater heights through creativity & innovation|
|Matteo Battaglia, Chief Marketing Officer||SRG Group||Responsible for new business development and marketing to institutional investors also worked for NewSmith Financial Advisory (Unicredit Bank Group) a hedge fund specialized in trading sophisticate structured products such as CDOs|
|Moadh Bukhash, Chief Marketing Officer||Emirates NBD||Experienced marketing and communications professional with a demonstrated history of working in multiple sectors and industries, skilled in Brand Management, Corporate Communications, Advertising, and Strategic Planning|
|Sevgi Gur, Chief Marketing Officer||Property Finder||Head of the Product Communication department and responsible for the global communications of the new projects developed by PDI department|
|Uday Shankar, Head - Marketing||Midea Group||A passionate leader specializes in Consumer Product Marketing, Marketing Strategy, Marketing Communications, Digital Transformation, Trade Marketing, Retail Innovation, e-Commerce, Launch & GTM Management, and Market Research|