Uday Shankar: Eminent Global Leader, Empowered With Two Decades Of Consumer Marketing Expertise | CEOInsights Magazine
  • Uday Shankar,     Head of Marketing, Midea Group

    Uday Shankar, Head of Marketing, Midea Group

  • Uday Shankar is a strategic marketing leader with over 20 years of experience in the consumer electronics and durables industry with global brands in the EMEA region. He thrives on solving complex problems, particularly those that allow him to be creative with the use of technology to improve business results. Uday is most renowned for his consumer product marketing expertise and risktaking ability, which he has demonstrated by driving business objectives through game-changing marketing transformations. In his current role, he is entrusted with developing a brand portfolio for Midea Group, the world's largest home appliance manufacturer, where he focuses on targeted B2C and D2C marketing initiatives in strategic growth markets to deliver hyper growth. Uday , Head of Marketing at Midea Group, enlightens us on his professional attributes and the insight of the company in an exclusive conversation with CEO Insights.

  •  Uday Shankar: Eminent Global Leader, Empowered With Two Decades Of Consumer Marketing Expertise

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Top 10 CMOs in UAE - 2022

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  • Top 10 CMOs in UAE - 2022

    The technology advancements of the 21st century have elevated the importance of the CMO position in many organizations. The internet, the ubiquity of mobile computing, the internet of things, analytics, artificial intelligence and social media platforms all have created new ways to reach customers and understand their thoughts on products, services and brands. They also have given a new, much more prominent voice to consumers who can instantaneously broadcast their opinions to potentially thousands, if not millions, of people.

    A CMO (Chief Marketing Officer) is a C-level corporate executive responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value for customers, clients or business partners. A CMOs primary mission is to facilitate growth and increase sales by developing a comprehensive marketing plan that will promote brand recognition and help the organization gain a competitive advantage. In order to achieve their own goals and effectively shape their companies' public profile, CMOs must be exceptional leaders and assume the voice of the customer across the company. A CMO has a strong background in information technology may also hold the job title chief marketing technologist (CMT).

    The CMO has a breadth of roles and responsibilities to support its overall mission. Those includes overseeing the development and placement of the creative elements that position the company in the marketplace, researching and assessing the market and the company's position in it, supervising or collaborating with sales to turn marketing insights into sales and directing the company's public relations efforts, or working in conjunction with internal and external public relations teams to create a coordinated message. At the same time, CMOs and their teams are able to tap those technologies to reach and influence customers, position their products and challenge competitors at the same speed and scale as the customers.

    CEO Insights Asia in this issue presents a list of ‘Top 10 CMOs in UAE– 2022’ who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.

Top 10 CMOs in UAE - 2022

Company Logo Company Management Company Name Company Description
Limestar Marketing Abhishek Jha, Chief Marketing Officer Limestar Marketing He provides clients with innovative and robust marketing solutions in a market that is in a state of perpetual change
Audi Volkswagen Middle East Anja Petrovski, Marketing Director Audi Volkswagen Middle East Possesses 16 years of experience in the advertising industry as a marketer specialised in digital, content marketing, social media and advertising
Aloe Advisory Anna Maria Aloe, Chief Marketing Officer Aloe Advisory Provides strategic marketing advice including on defining positioning and audience engagement and also guides high ROI marketing initiatives
Everdome Bally Singh, Chief Marketing Officer Everdome He has been developing and staging large-scale entertainment events and experiential marketing campaigns around the world for the past 25 years
Rakbank Banali Luthra Malhotra, Group Chief Marketing Office Rakbank With a global career spanning over two decades, her remit has been across Performance Marketing, Brand Value Creation, Lead Conversion Strategy, Campaign Management, App Development, and Digital Marketing
Alba Corporation Luis Do Carmo Prata, Chief Marketing Officer Alba Corporation A passionate business leader taking businesses to greater heights through creativity & innovation
SRG Group Matteo Battaglia, Chief Marketing Officer SRG Group Responsible for new business development and marketing to institutional investors also worked for NewSmith Financial Advisory (Unicredit Bank Group) a hedge fund specialized in trading sophisticate structured products such as CDOs
Emirates NBD Moadh Bukhash, Chief Marketing Officer Emirates NBD Experienced marketing and communications professional with a demonstrated history of working in multiple sectors and industries, skilled in Brand Management, Corporate Communications, Advertising, and Strategic Planning
Property Finder Sevgi Gur, Chief Marketing Officer Property Finder Head of the Product Communication department and responsible for the global communications of the new projects developed by PDI department
Midea Group Uday Shankar, Head - Marketing Midea Group A passionate leader specializes in Consumer Product Marketing, Marketing Strategy, Marketing Communications, Digital Transformation, Trade Marketing, Retail Innovation, e-Commerce, Launch & GTM Management, and Market Research

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