Agilitas Onboards Smriti Mandhana as Brand Ambassador for ONE8
Agilitas has declared the enlistment of Smriti Mandhana as the brand ambassador for ONE8, a high-performance sportswear brand in India established by Agilitas.
This announcement signifies a crucial move in enhancing its emphasis on the rapidly progressing women's sports and lifestyle sector.
Smriti's decision to align herself with a platform focused on sports at this significant juncture in her career signifies a notable change in the world of endorsements.
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This move highlights a trend among top athletes to move away from conventional sponsorships and towards more substantial, enduring partnerships that influence not only the brand but also performance and overall culture.
This enduring partnership also unites two of India's current sports stars, Virat Kohli and Smriti, within the ONE8 network. The convergence of these two athletes in the "18 joins 18" moment signifies a significant alignment of athletic prowess, trustworthiness, and a collective ambition to influence the development of sports culture in India.
Smriti will have a crucial role in the development of the ONE8 brand and enhancing its women's collection as a fundamental element in its growth strategy. She will be actively engaged in the creation of a specialized line of cricket gear for women, bringing her unique athlete perspective to drive product innovation and enhanced functionality.
She will also play a significant role in developing the women's high-intensity training sector, emphasizing performance apparel tailored for intense workout requirements.
Her partnership serves to strengthen ONE8's dedication to women's sports, viewing it not merely as an add-on, but as a crucial element in its expansion strategy. The brand aims to establish a performance-oriented environment that is all-encompassing, athlete-centric, and forward-thinking.
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Commenting on the association, Abhishek Ganguly, co-founder and CEO, Agilitas, said, “Smriti coming on board marks a defining moment for us. This is not a conventional endorsement; it is a true co-creation partnership, where her insights as an elite athlete will directly shape how we design, innovate, and build our women’s performance category. She has already been working closely with our product and R&D teams, and that depth of involvement is critical to what we are creating”.
“Smriti embodies both excellence and intent, and her alignment with the ethos of One8 makes her a natural partner as we build India’s first high-performance sportswear brand. This is a long-term play, and we are excited about the meaningful impact we can create together”, Ganguly adds.
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Smriti, brand ambassador, ONE8 added, When the mission speaks to you, you show up fully. Agilitas did exactly that for me. I am joining ONE8 with everything I have got - my experience, my passion, and my commitment to building something meaningful for women in cricket and training”.