Crocs Launches ‘Feel It All’ Festive Campaign With KL Rahul
Crocs has unveiled its newest festive campaign, introducing its global Feel It All creative platform to India through a social-first initiative starring Brand Ambassador KL Rahul, actor Dalip Tahil, creators Rida Tharana and Prish, and renowned internet bodyguard Amin Khan.
The campaign frames the holiday season as a moment for connection, joy, and self-expression, showcasing the various ways people celebrate. It further emphasizes Crocs’ offer of comfort, style, and personalization, as shoppers seek shoes that enhance their unique holiday appearances.
The campaign centers around a social-first film starring KL Rahul, revolving around a fun ‘dhoom scroll’ that guides him through various festive experiences. While Rahul scrolls through his social media feed, each swipe reveals a new character and environment, highlighting various customs, fashions, and viewpoints on contemporary festivities.
The movie includes a unique soundtrack by Mikey McCleary and tracks Rahul as he navigates unforeseen interactions, ultimately emphasizing that although social media can reflect the essence of the holiday season, significant experiences occur with those close to us.
The campaign includes Crocs’ holiday capsule collection, showcasing the Classic Ballet design and Saturday Sandal adorned with stylish Jibbitz charms. The collection combines personalization and holiday-themed design while maintaining the brand's emphasis on comfort.
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Varun Sehgal, SVP & General Manager, APAC, Crocs, said, “India’s festive season is not only a key business moment but also a powerful expression of culture, identity and individuality. With Feel It All, we wanted to celebrate the different ways people show up during this time of year. By pairing our iconic silhouettes with festive styling and personalization, we’re giving consumers fresh inspiration to make Crocs a part of their celebrations while staying true to their own unique style.”
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KL Rahul, Crocs’ Global Brand Ambassador, added, “I am someone who usually enjoys being away from the spotlight, so being part of a film with so much energy and personality was fun for me. What made the experience even more interesting was discovering how I could style Crocs shoes and Jibbitz charms with festive looks and seeing how naturally they worked with even the most elevated outfits.”
Conceptualised by One Hand Clap, the campaign uses KL Rahul’s social media feed as the narrative device to move between different personalities and festive moments.
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Nirzery Iswalkar, Group Creative Head, One Hand Clap says, “The idea was to create a festive celebration that feels as varied and unpredictable as the people in it. KL Rahul’s social media feed gave us the perfect device to move between different worlds, personalities and moments while keeping the film playful and full of energy. Every swipe brings a new story, but Crocs is the thread that brings them all together.”