Edelman, a prominent communications company, has named Pooja Rawat as the new Chief Strategy Officer for the Asia Pacific region. Rawat transitions to this role from her previous position at MullenLowe Lintas and will be headquartered in Mumbai.

Pooja is a seasoned strategist with nearly two decades of expertise in developing brands in various industries and regions, spanning from India to Southeast Asia, Central Asia, and China.

Also Read: LOTTE India’s Havmor Ice Cream Names Debabrata Mukherjee as MD

She has played a pivotal role in crafting compelling stories for prominent brands in a wide range of sectors, including but not limited to Axis Bank, Tata Motors, Saridon, Supradyn, Godrej, PhonePe, Jeep, Vim, and Lifebuoy.

Her methodology showcases a blend of global foresight, regional intricacies, and cross-disciplinary teamwork.

Pooja, on her appointment says, “I’m delighted to join Edelman and take on the opportunity to shape strategy across diverse markets, as well as partner with some of the world’s most dynamic brands”.

“Edelman’s commitment to creativity, data-driven insights, and cultural relevance aligns perfectly with my passion for building meaningful connections between people and brands”.

 

Also Read: Air India Appoints Vikram Dayal as New Head of IOCC

APAC CEO Rakesh Thukral adds, “Pooja’s appointment strengthens our strategic consulting capabilities across the region. Her analytical rigor, creative vision and cultural instinct will help us deliver even greater value to clients. This is a moment of transformation for Edelman APAC, and Pooja’s leadership will be instrumental in shaping how we show up for our clients and our people.”

Pooja's professional achievements have garnered recognition for her ability to drive successful marketing strategies on a global scale, particularly in the regions of Asia-Pacific and India. Her extensive experience in achieving tangible results for clients highlights her expertise in the field.

Transitioning from her role at MullenLowe Lintas, Pooja is now situated in Mumbai as part of the Edelman team.

Edelman India introduced GCC Advisory Services to assist these centers in enhancing their brand positioning, improving internal culture, and establishing credibility with stakeholders.

Also Read: Bhima Jewels Appoints Rajesh Balachandran as CMO

Edelman's latest advisory practice focuses on three main priorities: creating a strong employer brand to attract top talent, connecting internal stories that unify worldwide values with local aspirations, and crafting narratives that showcase innovative leadership on a global scale.

The consulting firm has collaborated with Global Capability Centers (GCCs) across various industries to enhance their reputation and communication strategies. Through these partnerships, Edelman asserts that GCCs have been able to define their strategic importance, increase visibility of their leadership team, and communicate their role in driving global innovation efforts.