Ellerton & Co., a strategic communications agency, has entered the Indian market by appointing Sanil Shirsat as its lead for India. The initiative signifies the beginning of the company’s Greater Southeast Asia vision, focused on establishing a robust communications link between India and Southeast Asia.

With over 12 years of experience in public relations, Shirsat will manage the creation of the firm's presence in India, promoting growth and executing communication strategies for clients in the region.

"India stands as one of the globe's most vibrant and thrilling markets, and setting up operations here is a vital move in our growth path," stated Oliver Ellerton, Founder and Director of Ellerton & Co.

“We are excited to have Sanil join our team.” Oliver adds that his vast experience with international brands, thorough knowledge of the tech industry, and demonstrated skill in creating engaging stories position him as the perfect leader to establish our presence in India and provide outstanding value to our customers.

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The growth is part of the company's plan to establish a connected network throughout Asia's expanding areas. Ellerton & Co. currently functions in Singapore, Malaysia, Indonesia, Vietnam, the Philippines, and Thailand.

“Expanding into India is a crucial milestone for Ellerton & Co.,” stated Prayaank Gupta, Executive Director.

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It not only enhances our presence but also initiates our Greater Southeast Asia vision, covering East Asia, India, the Middle East, and ASEAN.

“This action comes after a solid streak of acquiring new business in important client sectors, which includes several mandates from India.” "The aim is to link Southeast Asia and India, two areas with significant synergies, providing our clients unmatched access and proficiency in these linked markets," Gupta stated.

 

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Shirsat has held roles at Weber Shandwick, MSLGroup, and Archetype, and he spent five years at Adfactors PR, where he directed the Frontier Tech Practice from Mumbai. He has counseled international brands, emerging companies, and large corporations, with client experience that features IBM, ABB, McAfee, ServiceNow, Tata Communications, and Air India SATS.