Fabletics to Launch in India With Reliance Brands Limited
Fabletics, the worldwide activewear label recognized for blending stylish design and high-performance clothing, is preparing to debut in India with Reliance Brands Limited (RBL).
The brand will launch simultaneously on its dedicated India website and offline with its inaugural mono-brand store at DLF Promenade, Vasant Kunj, New Delhi, shortly followed by a second outlet in Mumbai.
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The launch comes after a unique long-term collaboration between Fabletics and RBL to establish and manage the brand in India. Through the partnership, RBL will spearhead Fabletics’ expansion in India via a strong omnichannel strategy—incorporating standalone retail locations, online sales, and immersive brand experiences that merge the brand’s global offerings with RBL’s expertise in establishing international brands in the Indian market.
Established in Los Angeles in 2013, Fabletics has carved out a unique niche in activewear by infusing a fashion perspective into performance clothing. Renowned for exclusive high-quality materials, vibrant colors, and trend-setting silhouettes, the brand has evolved from a digital-first disruptor into a worldwide omnichannel enterprise with over 125 retail outlets. Throughout the journey, partnerships with figures like Khloé Kardashian and Kevin Hart have integrated fashion, fitness, and popular culture, contributing to a brand that transcends conventional performance wear standards.
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Fabletics makes its debut in India as the connection between fitness, fashion, and daily wear continues to develop. Activewear is progressively extending its reach beyond the gym, as consumers seek technical performance while maintaining their desired appearance. Fabletics blends performance innovation with a sense of fashion, creating a unique offering within this changing category.
Commenting on the partnership, Sumeet Yadav, Head, Reliance Brands Limited says, “India is undergoing an incredible transformation, driven by young consumers embracing movement, mindfulness, and athleisure as essential to their everyday lives. As we looked to expand our activewear portfolio, Fabletics stood out for its distinctive approach to making fashion-forward design accessible and built for everyday wear, making it a natural fit for the evolving Indian market. We're excited to bring Fabletics to India and see considerable opportunity to introduce the brand to a new generation of active consumers.”
The India collection will include activewear for both women and men in categories like training, running, yoga, Pilates, and daily activities, combining Fabletics' unique performance materials with its fashion-forward take on color, shape, and design to produce adaptable styles that easily shift from exercise to other daily pursuits.
Meera Bhatia, President, Fabletics says, "India represents an important next step in Fabletics' international growth. We built Fabletics around the idea that consumers shouldn't have to choose between performance, style and value, and we see that proposition resonating strongly with the way India's active consumer is evolving. Reliance Brands combines deep market understanding with an ability to build global brands for India, making them the right partner for our long-term ambitions in the market."
The DLF Promenade store in Vasant Kunj, New Delhi will mark Fabletics' initial physical presence in India with the debut of its dedicated website for the country. A store in Mumbai will open soon after, laying the groundwork for the brand's future growth throughout the nation.