Fastly Appoints Nicola Gerber as Vice President for Asia Pacific & Japan
Fastly, Inc. has announced the hiring of Nicola Gerber as Vice President for Asia Pacific & Japan (APJ). This appointment highlights Fastly’s dedication to enhancing its presence in one of the most rapidly growing digital markets, aligning with its global expansion strategy and recent investments in market entry transformation.
Nicola Gerber comes with over 20 years of experience in technology sales, focusing on networking and cloud solutions. Her professional journey includes leadership positions at Cisco, Amazon Web Services, and numerous high-growth startups throughout the APJ and EMEA regions.
For the last 16 years, Nicola has resided in Asia Pacific, where she has led customer success and growth efforts by leveraging strategic partnerships across the region.
Nicola says, “As Asia Pacific accelerates into an AI-powered future, the demand for fast, secure, and reliable digital infrastructure is unprecedented. Today, APJ has already established itself as the world’s largest region for mobile users and mobile app usage, and it's among the fastest AI-adopting geographies globally."
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"With a strong foundation of people and expertise in place, we’re unlocking hyper-performance for these AI-driven businesses. Our partners play a pivotal role in this journey – not only as a channel for growth, but as strategic collaborators who help deliver end-to-end solutions that customers demand. I’m excited about the new enhancements to our portfolio that demonstrate Fastly’s commitment to delivering best-in-class customer experiences and also strengthening our security offerings even further,” adds Nicola.
Scott Lovett, Chief Revenue Officer at Fastly says, “Bringing Nicola on board marks an exciting step forward in our investment in the APJ region – an essential part of Fastly’s global growth journey. “APJ represents one of the most promising markets in the world – not only for Fastly, but for our partners and customers who are accelerating their digital transformation journey.”
“We see immense opportunity here, and our partners are key to unlocking that value, helping businesses scale rapidly while delivering the best possible outcomes for customers. Nicola has a deep understanding of how to build and nurture strong partnerships and ecosystems that drive innovation and long-term success. With her track record of growing high-performing, diverse teams and leading with impact, Nicola is the ideal leader to harness the momentum,” adds Scott.
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Nicola is a well-known and passionate advocate for diversity in leadership. She served as an Independent Director for Cavotec from 2014 to 2018 and continues her board work with the Singapore Institute of Directors. Nicola Gerber will lead Fastly’s APJ go-to-market strategy, working closely with regional leaders, teams, and partners to accelerate growth, drive adoption of Fastly’s expanding edge cloud portfolio, and help customers deliver fast, safe, and engaging digital experiences.