Hard Rock and EBG Group to Introduce Branded Kitchen Appliances
EBG Group, a progressive player in innovative consumer and lifestyle solutions under the EBG Group umbrella, has announced a strategic brand licensing partnership with Hard Rock International to introduce a premium range of Hard Rock–branded coffee machines and small kitchen appliances in India.
As part of its India market entry strategy, the partnership is backed by a planned investment of 100 crore, with a projected revenue target of 500 crore over five years.
Also Read: Srinivasu Malladi Takes Charge as CHRO at Bharat Forge
The collaboration aims to capitalize on India’s rapidly expanding premium home appliance segment, currently valued at 29,000 crore and growing at an estimated nine percent CAGR.
Commenting on the partnership, Dr. Irfan Khan, Founder and CEO of EBG Group says, “Partnering with Hard Rock is a significant milestone for us. Hard Rock represents energy, authenticity, and a globally aspirational lifestyle”.
“Through this licensing collaboration, we aim to bring a differentiated portfolio of premium coffee machines and small kitchen appliances to Indian consumers who value both performance and brand experience”.
“Our focus is on creating products that are emotionally resonant while delivering world-class quality and reliability”.
Globally, Hard Rock spans hospitality, entertainment, retail, and licensed lifestyle categories, reinforcing its position as one of the world’s most recognisable music-led brands. The collaboration marks Hard Rock’s entry into India’s premium home appliance segment, bringing its distinctive design language and cultural identity into modern kitchens.
Also Read: Cheil SWA Elevates Kumar Awanish as Chief Operating Officer
The companies aim to capture approximately five percent market share within the first few years of operations.
Under the licensing agreement, EBG Group will design, develop, manufacture, and distribute a curated portfolio of products aligned with Hard Rock’s bold and contemporary brand ethos. The first phase of launch will be across key metropolitan markets, followed by a phased expansion into other major cities.
The upcoming range will combine distinctive Hard Rock aesthetics with high-performance technology, premium materials, and a contemporary, music-inspired lifestyle appeal.
Also Read: AEPC Chairman: TN Govt to Add Apparel Sector in LPG Allotment
The products are expected to be launched through leading retail chains, major e-commerce platforms, and select premium distribution channels, targeting aspirational urban consumers seeking performance-driven appliances with strong lifestyle positioning.