Hoopr Appoints Moushumi Chandra as Business Head – East
Music-tech platform Hoopr has appointed Moushumi Chandra as Business Head – East as the company looks to strengthen its presence and expand business opportunities across eastern and northeastern India. Based in Kolkata, Chandra will oversee markets including West Bengal, Odisha, Assam, Bihar, Jharkhand and the North East.
Chandra brings more than 21 years of experience across the media, telecom and entertainment sectors. Her previous leadership experience includes roles at JioStar, Disney Star and Radio Mirchi. At Hoopr, she will focus on driving regional business growth, developing strategic partnerships and creating new revenue opportunities across music, digital, technology and artificial intelligence.
The appointment was announced by Gaurav Dagaonkar, Co-founder and CEO, Hoopr, who highlighted the growing significance of East India as a content and advertising market. He said regional and national brands are increasingly engaging audiences through digital content in local languages and cultural formats.
Dagaonkar also pointed to the upcoming festive season, including Pujo and Diwali, as a key period for branded content and advertising activity in the region.
According to him, the rise in reels, advertisements and festive campaigns is creating greater demand for vibrant and fully licensed music.
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Hoopr expects its Hoopr Smash offering to play an important role in addressing this demand. The platform provides music licensing solutions for brands and creators, covering individual tracks for short-form content, micro-sync arrangements, larger campaign integrations and end-to-end music requirements.
Dagaonkar said Chandra’s industry relationships, regional market knowledge and understanding of digital trends would help Hoopr deepen its presence across the East.
Founded in 2021, Hoopr offers a library of more than 12,000 music tracks and sound effects for videos, vlogs, podcasts, films, advertising campaigns and apps.
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The company operates at the intersection of music licensing, digital advertising, branded content and the creator economy, with regional markets emerging as an important growth opportunity.