HUL’s Minimalist Gains Momentum Expanding Offline Presence
Hindustan Unilever Ltd (HUL) reported that its luxury skincare line Minimalist maintained its growth in the September quarter of FY27, with an uptick in growth as the company broadened the brand's offline footprint. The advancement occurs as HUL enhances premium offerings and product innovation throughout its beauty and wellness range.
HUL stated that premium skincare continued its growth trend in the quarter, bolstered by double-digit growth in organized skincare. The firm is also broadening brands like Vaseline, Simple, and Minimalist into new demand areas via unique innovations, as a component of its extensive portfolio transformation approach.
The beauty and wellness sector achieved a 16 percent rise in underlying sales during the September quarter, bolstered by double-digit growth in underlying volume. Haircare experienced a surge in double-digit, volume-driven growth, while skincare and color cosmetics also showcased double-digit, volume-driven growth.
HUL mentioned that premium haircare advancements like TRESemmé Hydra Matrix remained successful.
The firm is also creating innovative formats like hair masks and serums by enhancing sampling and maintaining media investments to attract more consumers to the category.
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The results in these areas contribute to HUL’s wider objective of enhancing brand appeal and growing in emerging consumer demand markets. During its Capital Markets Day, the company presented its 'Winning in New India' strategy, highlighting consumption growth, premiumization, market-making, and new sectors as crucial areas for growth.
HUL indicated that it recognizes considerable potential for growth within its current brands, concentrating efforts on both broadening portfolios and enhancing brand equity and performance across sales channels.
“We think it is beginning to manifest and is very structural in that way,” says CEO and Managing Director Priya Nair, speaking about the company's endeavors to enhance its brands and portfolio. She mentioned that the strategy goes beyond portfolio transformation to encompass channel execution and how brands are introduced to the market.
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The organization is also focusing on enhancing its distribution and retail operations. In the quarter, HUL incorporated 30,000 new outlets in general trade and achieved double-digit growth in product variety. In contemporary commerce, it almost doubled asset utilization compared to the prior two quarters as it boosted investment in category advancement. Its technology-driven capabilities are also fueling ongoing enhancements in service quality throughout e-commerce and quick commerce.
HUL announced a revenue of Rs.18,071 crore for the September quarter, showing an underlying sales increase of 15 percent and an underlying volume rise of seven percent. Profit after tax, excluding exceptional items, increased by nine percent compared to the previous year, reaching Rs.2,795 crore.
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The firm stated that its strategy continues to emphasize competitive, volume-driven profit growth, backed by portfolio transformation, enhanced brand appeal, and better execution across various channels.