Mercedes-Benz brings 140 Years Drive to India With S-Class Tour
Mercedes-Benz has initiated the India segment of its worldwide ‘140 Years. The ‘140 Places’ project features three S-Class luxury limousines on a journey across continents, commemorating 140 years since Carl Benz received the patent for the first automobile in 1886.
The worldwide journey includes three S-Class cars, Gotlieb, Carl, and Bertha, covering over 60,000 kilometers across six continents, more than 55 countries, and 140 iconic sites, highlighting the brand's technological legacy and lasting impact on luxury transportation.
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In India, the focus transitions from roads to narratives, exploring the nation’s terrains, artistry, traditions, and creativity through two unique paths.
The S-Class, the flagship luxury limousine from Mercedes-Benz, represents the core emblem of the brand’s heritage in engineering, comfort, and technological progress.
Gotlieb will follow the northern path, starting in New Delhi and passing through Amritsar, Jammu, Kashmir, and Ladakh. The journey features some of the globe’s most difficult mountain routes, such as Umling La, the highest motorable pass globally, and the Himalayan paths near Manali, showcasing the S-Class's engineering prowess in harsh environments.
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The trip continues to Lucknow, Varanasi, and Patna, honoring India’s customs, spirituality, and artistry prior to entering Bhutan, the tour’s sole international destination, and finally coming back to Delhi.
In the meantime, Carl and Bertha will journey west and south from New Delhi, traveling through Agra, Jaipur, Udaipur, and Ahmedabad, ultimately reaching Pune, where Mercedes-Benz India’s manufacturing plant is located.
From that point, the paths split, as one vehicle travels to Mumbai, while the other ventures to Hampi, eventually coming together in Bengaluru, where the firm’s research and development center is situated. The journey then proceeds through Goa before ending in Mumbai.
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This initiative is part of Mercedes-Benz’s worldwide commemoration of 140 years of automotive advancement, showcasing its evolution from creating the automobile in 1886 to designing modern intelligent, connected luxury cars.
The initiative aligns with one of the firm's most bold product initiatives, strengthening its commitment to shaping the future of transportation while respecting its groundbreaking heritage.
Central to the journey is the S-Class, which Mercedes-Benz portrays as the flagship representation of its dedication to innovation, safety, comfort, and luxury, a moving reminder that certain milestones are best enjoyed from the driver's seat.