One TAC Udupi Experience Circuit Launched at the Bangalore Tech Summit
OneTAC (Tourism, Arts & Culture), India’s flagship digital public infrastructure for the experience economy, launched its first Experience Circuit in Udupi at the Bangalore Tech Summit today.
The launch was graced by Prashant Prakash, Chair of the Karnataka Vision Group on Startups and Partner at Accel, and Dr. Trilok Chandra, IAS, Secretary – Tourism, Government of Karnataka. The initiative is formally endorsed by the Ministry of Tourism, Government of India, under the national Incredible India campaign.
A Collaborative Ecosystem to Power the Experience Economy
The OneTAC Udupi Experience Circuit is anchored by a strong coalition of partners: CulKey Foundation, leading culture, placemaking, and local ecosystem development. Samhita, which drives livelihoods, impact measurement, and community mobilisation; GoodPass, providing discovery and distribution technology for the last mile of travel; RubiX, serving as the supplier aggregation platform for experience entrepreneurs; Paradise Group, offering hospitality, on-ground logistics, and tourism operations.
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Together, the partners are creating a scalable, replicable model for community-led tourism powered by public digital infrastructure—strengthening micro-entrepreneurs, artisans, guides, performers, and hyper-local experience creators.
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Prashant Prakash, Chair, Karnataka Vision Group on Startups & Partner at Accel says, “Tourism and culture are powerful engines of inclusive growth. OneTAC brings a true DPI mindset to empower local creators and position Karnataka as a leader in experiential tourism. It is not just a platform — it is digital public infrastructure for India’s cultural and experience economy.For the first time, creators, artisans, and communities share a digital backbone that makes their knowledge discoverable, their craft verifiable, and their livelihoods scalable. When cultural richness meets open, interoperable technology, we unlock an entirely new category of inclusive growth for the state and the country.”
The inaugural Udupi Experience Circuit launches with 20 experience entrepreneurs and service providers across 6 unique experience segments, featuring over 15 curated trails. Over the next 180 days, even more circuits, creators, and trails will be added, steadily expanding the ecosystem across Udupi and the wider Coastal Karnataka region.
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Dr. Trilok Chandra, IAS, Secretary – Tourism, Government of Karnataka says, “Launching OneTAC with Udupi Circuit reflects our commitment to community-led tourism and cultural revival. OneTAC strengthens Karnataka’s creative economy and global appeal by giving our culture a powerful digital foundation. As we prepare to launch the Karnataka Centre for Cultural Diplomacy (KCCD), we aim to position Karnataka’s culture as a bridge between the State and the world. KCCD will showcase our art, heritage, folk traditions, and cuisine on global platforms, deepen engagement with foreign missions, and attract international travellers through cultural exchange. Together, initiatives like OneTAC and KCCD will empower local artists, performers, and cultural entrepreneurs, helping Karnataka build a future-ready, inclusive, and globally connected tourism ecosystem.”