PhonePe Launches PhonePe PulsePro to Read Market Pulse
PhonePe has introduced PhonePe PulsePro, an enterprise intelligence platform that leverages aggregated transaction data to deliver hyperlocal, near real-time market pulse, as the digital payments firm aims to assist businesses in making 'smarter decisions' in response to evolving consumer and merchant behavior.
PhonePe PulsePro is developed on the firm’s digital transactions platform and supplies businesses with aggregated and anonymised transaction trends, providing insight into economic activity throughout India, the company announced.
The platform is designed to assist businesses in identifying opportunities and responding faster to evolving market conditions by analyzing transaction patterns as they arise, it stated.
The business platform utilizes PhonePe's network of over 700 million registered users, more than 50 million registered merchants, and reaches 99 percent of India's postal codes.
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The company stated that this allows organizations to make decisions based on data regarding expansion planning, distribution strategy, site selection, and category growth by utilizing insights derived from transaction activities.
PhonePe PulsePro comes after the introduction of PhonePe Pulse, the open data platform launched by the company in 2021. Entrepreneurs, researchers, developers, policymakers, and students have utilized that platform to access data on digital payments.
PhonePe announced that Pulse will remain a free, open-access platform, whereas PulsePro introduces enterprise-level intelligence designed to assist in business decision-making.
"Businesses today don't just need more data, they need better intelligence. Since launching PhonePe Pulse in 2021, we have seen a growing demand from organizations looking for deeper market insights to guide expansion and strategic decision-making. PhonePe PulsePro is our response to that need," says Karthik Raghupathy, Head of Strategy at PhonePe.
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PhonePe PulsePro features a variety of enterprise intelligence solutions tailored for companies.
The Category & Growth Intelligence solution offers insights into both macro and micro market trends, consumer spending behaviors, category performance, and shifts in store formats across more than 200 categories and over 100 market signals.
The platform additionally provides Retail Network Intelligence to assist businesses in pinpointing high-potential markets, refining distribution networks, evaluating urban whitespace opportunities, and focusing on rural expansion.
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Furthermore, its Hyperlocal Intelligence feature aids in site selection and network planning by delivering insights at the district and postal code levels, along with more detailed local market indicators. Companies can similarly track digital ecosystem metrics, such as quick commerce penetration, using hyperlocal transaction-derived insights.