The Public Relations Council of India (PRCI), an organization for professionals in communications and reputation management, has selected Baldev Raj, the founder and CEO of Prius Communications, to serve as the Vice Chairman of its Delhi Chapter. 

PRCI, under its updated strategic vision, seeks to strengthen the connections among communication experts, government agencies, business leaders, and educational systems.

M. B. Jayaram, chief mentor & chairman Emeritus, PRCI says, “As communication moves closer to the centre of decision-making — whether in governance, healthcare, business, or public life — PRCI needs leaders who understand the full arc of this responsibility”. 

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“Baldev has worked at the intersection of these spaces for more than two decades. He has built teams, institutions, and systems that place credibility and strategic rigour at the forefront”.

We see his appointment as an important step in strengthening PRCI’s Delhi Chapter and accelerating our mission to develop communicators who can operate confidently in an increasingly complex communication environment.”

The Delhi Chapter, due to the city's significant policy impact and concentration of institutions, is being established as a hub for thought leadership and scholarly research, ethical reputation management through transparency, innovative communication methods leveraging technology, advanced training driven by AI, and grooming talent for the future generation of communicators.

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Baldev has accumulated over 25 years of experience in various industries including healthcare, finance, banking, start-ups, technology, education, infrastructure, public policy communication, and development sectors.

 

Baldev Raj, ‘vice chairman’, PRCI Delhi Chapter says, “I am pleased to take on this responsibility and grateful for the trust PRCI has placed in me. This is an important moment for our profession. The expectations from communication — whether from the public, from institutions, or from industry - have grown significantly.

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I look forward to working with the Delhi Chapter to build programmes that strengthen professional capability, deepen cross-sector dialogue, and prepare young communicators for a landscape that demands both precision and purpose. I am committed to contributing meaningfully to PRCI’s growth and to the development of a more responsible communication ecosystem.”

PRCI recently declared the establishment of its Jamshedpur Chapter, naming Senior journalist Sanjay Mishra as the President of the newly formed chapter. After the announcement, an important meeting of PRCI’s Jamshedpur Chapter took place at United Club. The meeting commenced with a greeting from President Sanjay Mishra and saw enthusiastic involvement from professionals in the media and corporate fields. PRCI was founded on April 3, 2004 to promote innovation and high standards in communication.

This organization brings together professionals and experts in various fields like media, journalism, public relations, advertising, marketing, digital media, social media, event planning, academia, research, government, and social organizations.