R. Madhavan Named Brand Ambassador for Ujjivan SFB's New Campaign
Ujjivan Small Finance Bank Limited (Ujjivan SFB), catering to more than 1 crore customers through over 800 branches in 26 States and Union Territories, has initiated its latest brand campaign, ‘Nothing Small About Us’, starring renowned actor and Padma Shri recipient R. Madhavan as its Brand Ambassador.
The campaign is centered on a customer insight related to the associations tied to the term ‘Small’.
The bank indicates that the term can occasionally lead to the perception that it primarily serves small-ticket financial requirements, provides a narrow selection of banking products, or functions on a smaller scale.
Through ‘Nothing Small About Us’, Ujjivan SFB aims to showcase its present range of services, reach, and scale. The bank provides banking services in savings, deposits, loans, business banking, foreign exchange and NRI services, alongside investment and wealth management solutions.
Its loan products vary from ₹6,000 to ₹250 crore, addressing a variety of financial needs for customers.
Lakshman Velayutham, Chief Marketing Officer, Ujjivan Small Finance Bank says, “Nothing Small About Us’ comes from a very real customer insight. We found that the word ‘Small’ can sometimes lead to a perception that our offerings, ticket sizes or even our scale may be limited. The Ujjivan of today is very different from that perception, with an extensive branch network and a comprehensive range of banking and lending solutions catering to diverse customer needs. Through this campaign, we want everyone to see Ujjivan for what it is today, a bank with the scale, reach and breadth of offerings to serve the diverse financial needs. R. Madhavan, with the credibility, authenticity and trust he has built over the years, is a natural fit to convey this message.”
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The bank stated that selecting R. Madhavan as Brand Ambassador reflects the alignment between his values and those of Ujjivan.
Throughout the years, Madhavan has cultivated a reputation linked with integrity, humility, versatility, and authenticity, along with a connection that spans audiences and regions.
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Commenting on his association with Ujjivan Small Finance Bank, Padma Shri awardee R. Madhavan says, “Whenever I associate with a brand, I like to understand it first. So, before coming on board with Ujjivan, I did my own due diligence. I read about the Bank, its journey and what it has built over the years. I was genuinely happy with what I learnt, and it gave me the confidence to associate with Ujjivan. And trust me, there is nothing small about them. I believe there is a lot more about Ujjivan that people should know, and I am happy to be associated with the Bank.”
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The comprehensive campaign will be enhanced through television, print, digital, OTT/CTV, outdoor, social media, and Ujjivan’s branch network, establishing a unified brand message across consumer interactions.