Samsung Ads India Names Nishit Kanchan as GM & Head of Revenue
Nishit Kanchan has recently been appointed as the General Manager & Head of Revenue at Samsung Ads India. He had previously held the position of Sales Head and has been an integral part of the company since 2022, contributing significantly to the enhancement of its Connected TV (CTV) advertising capabilities in India.
Upon reflecting on the preceding four years, it is evident that our journey has transcended mere professional achievements; it has been an opportunity to witness a transformative shift in the industry.
Four years ago, I embarked on a journey with Samsung Ads. Today, I am incredibly humbled and proud to share that I am stepping into a new chapter as General Manager & Head of Revenue – India.
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Reflecting on these past four years, it’s been more than just a career milestone; it’s been a front-row seat to a revolution. We didn’t just join the CTV (Connected TV) industry—we helped define it. In an era where the living room has been rediscovered, Samsung Ads has remained at the forefront, acting as the pioneer in shaping how brands connect with the modern, data-driven viewer.
This journey has been personally transformative. Being recognized as an e4m 40 Under 40 Revenue Leader (2026) and Agency Reporter’s 30 Under 30 (2024) during this time has been a humbling validation of the work we are doing to move the needle in the AdTech ecosystem.
To my Mentors and leadership: Thank you for your unwavering belief. Your guidance has been my compass. I am especially grateful to the Samsung Ads Management for the trust you’ve placed in me to lead this next phase.
It is a privilege to work under leadership that fosters such a bold vision for the future of media.
To my Sales & Revenue Teams: You are the engine. We have built a high-performance culture rooted in resilience and a relentless pursuit of excellence. Seeing this team consistently smash benchmarks has been the greatest highlight of my professional life. Banya Saikia, Pratik Datey , Tanvi Khot , Nivica Malhotra , Jawaz Jagirdar , Aniketh Ajay Kundliwal , Ankit Dogra.
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To our Cross-Functional Teams: Whether it’s Finance, CSM, Marketing, Product, Operations, or Tech—the “Samsung Magic” only happens because of you. Thank you for making the “impossible” a reality. Mitul Sanghani , Ritika Darira , Bhavna Saincher + the extended teams.
As I take on this new responsibility, my focus is clear: driving sustainable revenue growth, fostering a culture of excellence, and continuing to lead the CTV conversation in India.
The journey has been one of learning, grit, and immense gratitude. I’m more excited than ever for what’s next. Godspeed !!”
Our entry into the Connected TV (CTV) sector was not merely a participation, but a pivotal contribution towards its evolution. In a time where the significance of the living room has been revitalized, Samsung Ads has maintained its position as a trailblazer, leading the way in redefining the engagement strategies between brands and the contemporary, data-informed audience.
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This personal journey has led to significant personal growth and development. The experience of being honored as a distinguished professional in the field of advertising revenue, including selection as an e4m 40 Under 40 Revenue Leader in 2026 and as one of Agency Reporter's 30 Under 30 in 2024, has provided a validating acknowledgement of the efforts being made to drive progress in the AdTech industry.
Before becoming a part of Samsung Ads India, Kanchan had previously worked in key positions at prominent media and digital organizations such as Times Internet, ZigWheels, Business Standard, and The Times of India.
Having a wealth of experience in various areas such as market research, marketing communications, digital marketing, online advertising, media planning, brand management, and business development, Kanchan is poised to lead the next stage of revenue growth for Samsung Ads India. This comes as the company seeks to expand its footprint in the fast-evolving CTV and AdTech landscape.