SBICAP Securities Ltd. has selected Bhuvaneshwari A to lead as its Managing Director and CEO, with her appointment commencing on November 1, 2025. With more than three decades of banking expertise, Bhuvaneshwari joins the company after beginning her career at SBI as a Probationary Officer in 1994. 

Her most recent role was Chief General Manager of SBI’s Thiruvananthapuram Circle, overseeing more than 1,200 branches and fostering expansion in retail credit, deposits, and market share.

Before this, she was the General Manager at SBI’s Corporate Centre Redesign Studio, concentrating on enhancing operational efficiency and the customer experience.

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Bhuvaneshwari announced her intentions for her new position, aiming to reshape SBICAP Securities into an investment services company that is both technologically advanced and centered on client needs. 

Key goals involve enhancing technological infrastructure, diversifying the range of products available, and making research more accessible to investors.

 

SBICAP Securities functions as a comprehensive stockbroker in India, offering services in equity trading, derivatives, and mutual funds. 

The firm capitalizes on its connection with the State Bank of India, India's largest public sector bank, to provide investment solutions to a wide range of market participants. Bhuvaneshwari possesses a postgraduate degree in Public Administration and has earned certifications from the Indian Institute of Bankers and as a Financial Planner.

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Additionally, SBICAP Securities initiated a new campaign called #KaroKhudPeInvest to coincide with the festive period. This effort is designed to foster financial self-reliance, especially among young people and women in India, by empowering them to manage their own investments.

At the heart of the campaign is a short film depicting a warm interaction between a father and his daughter during Diwali preparations. In the film, the father encourages his daughter to start investing, telling her, “Diwali sirf ghar roshan karne ka nahi, apna bhavishya roshan karne ka bhi waqt hai” and “Sabse sahi investment hai khud par.” The exchange underscores the campaign’s message of empowerment and self-reliance.

Suresh Shukla, chief business officer, SBICAP Securities Limited says, “This campaign is more than just a festive message. It’s a call to action – for young Indians to take control of their financial journeys and not wait for someone else to do it for them. The father-daughter story reflects the evolving dynamics of Indian families, where support and independence go hand in hand.”

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The campaign aims to question conventional beliefs about investing, make financial knowledge more accessible, and motivate individuals to start their financial planning at a young age. It also highlights that financial capability is integral to personal development and self-reliance. Alongside the online video, SBICAP Securities is hosting online seminars during the Diwali period to guide novice investors on investment fundamentals, effective portfolio construction, and strategies for long-term financial success.