Suniel Shetty Joins Marzi by Primus as Brand Ambassador
Marzi by Primus, a community and lifestyle platform catering to individuals aged 50 and older, has named actor, entrepreneur, and fitness lover Suniel Shetty as its brand ambassador, aiming to change how people view life after 50.
Centering on the notion that aging can provide chances for increased freedom, exploration, and satisfaction, Marzi motivates people to follow their passions, forge new connections, explore new places, remain active, and relish life according to their own preferences.
Marzi connects like-minded people through its platform through organized meet-ups, interest-focused communities, social gatherings, fitness events, and educational opportunities.
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Its travel service, Marzi Travel, broadens this concept with tailored domestic and international vacations aimed at uniting people through shared experiences, exciting locations, and valuable relationships.
The organization is being launched through a fresh advertising initiative showcasing Shetty, emphasizing the importance of connecting with individuals who have comparable interests and passions. The movie ends with the statement, "Position yourself where you truly fit." "Discover your tribe at Marzi gatherings."
Speaking about the association, Suniel Shetty, Actor, Entrepreneur and Brand Ambassador, Marzi by Primus says, “My age is a fact. How I choose to live is entirely up to me. At 65, I’m still learning, exploring new opportunities, staying fit and discovering new passions. And I’ve realised that a fulfilling life isn’t just about physical fitness”.
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“It’s about friendships, shared experiences, travel and having something exciting to look forward to. That’s what I love about Marzi”.
“It encourages people to keep exploring, connecting and enjoying life on their own terms. Because the best years of your life don’t have to be behind you”.
Adarsh Narahari, Founder, Marzi by Primus, says, “For too long, ageing in India has been associated with slowing down, dependency and retirement. We believe it should be about freedom, discovery and new beginnings. At Marzi, we’re creating opportunities for people to make new friends, travel the world, discover new interests and lead more fulfilling lives”.
“Suniel embodies this philosophy through his commitment to fitness, constant reinvention and enthusiasm for life. We’re delighted to have him join us in inspiring India’s Generation Evergreen to live life on their own terms.”
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The collaboration signifies another advancement in Marzi's initiatives to transform the discussion on ageing in India, moving the focus from healthcare and retirement to experiences, friendships, wellness, and active lifestyles.