Thyrocare Onboards Madhuri Dixit as the Brand Ambassador
Thyrocare Technologies, a company revolutionizing diagnostics, has introduced actress Madhuri Dixit as its brand ambassador on the occasion of the 77th Republic Day. This partnership symbolizes the company's belief in the necessity of preventive healthcare rather than considering it as an optional choice.
In light of India's transition towards proactive health management, Thyrocare is intensifying its efforts to make routine health monitoring affordable, convenient, and ingrained in every Indian household.
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For a significant period, Thyrocare Technologies Limited has been disrupting the conventional norms by providing widespread access to high-quality diagnostic services at reasonable prices.
Teaming up with Madhuri Dixit, a highly esteemed and trusted figure in India, adds credibility, relatability, and cultural significance to the discourse on early detection and regular testing.
The selection of Dixit as the brand ambassador was not based solely on her celebrity status, but also on the trust she has gained over the years. Her dedication, consistency, and dedication to wellness align with Thyrocare's philosophy that sustained health is achieved through consistent, small steps, starting with understanding one's health metrics.
Rahul Guha, MD, CEO, Thyrocare and API Holdings says, “At Thyrocare, we exist to remove barriers such as price, access and inconvenience that keep people away from timely diagnostics. Preventive healthcare is the single biggest lever to improve health outcomes in India”.
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“Madhuri Dixit brings unmatched trust and credibility, and together, we want to make routine health check-ups a non-negotiable part of Indian life”.
Madhuri adds that, “I strongly believe that taking charge of one’s health early makes all the difference".
"Thyrocare has built its reputation on quality, affordability, and putting patients first. I’m proud to partner with a brand that is focused on empowering people to prioritise regular health check-ups", Madhuri adds.
This appointment underscores Thyrocare's dedication to establishing a healthcare ecosystem prioritizing prevention, wherein well-informed choices, early identification, and easily accessible diagnostics contribute to improved outcomes for a significant number of individuals in India.
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Additionally, Thyrocare Technologies recently disclosed that they were honored with two prestigious awards at the 4th Edition of the National Diagnostics Forum & Awards 2026, hosted by Voice of Healthcare in Mumbai. The accolades received were for being recognized as the "Best Diagnostic Lab Chain of the Year" and the "Patient-Centric Diagnostic Company of the Year."
These awards highlight Thyrocare's strong market presence as a top-tier diagnostics provider that prioritizes customer satisfaction, and reinforces its standing for delivering high-quality, cost-effective services with operational efficiency in India's challenging diagnostics sector.