VerSe Innovation Appoints Prasanna Prasad as CPTO
VerSe Innovation, the overarching organization that includes Dailyhunt, Josh, NexVerse.ai, Magzter, and Oneindia, has announced the appointment of Prasanna Prasad as the Chief Product and Technology Officer (CPTO).
Prasad will assume the responsibility of overseeing the engineering, product, and data science departments within the company. His primary objective is to drive the advancement of AI-driven innovation across VerSe's various applications and technological platforms.
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Prasad has accumulated more than twenty years of experience in product engineering, data science, and the development of large-scale platforms. He has successfully led teams around the world, including in the U.S., India, and Europe, excelling in the creation of high-scale, real-time systems, cloud-native infrastructure, and AI-powered products.
Prasanna Prasad, Chief Product and Technology Officer, VerSe Innovation says, “As platforms scale, the role of technology shifts from enablement to differentiation. The focus then moves to how consistently systems can translate intelligence into real outcomes, whether in user experience, content relevance or monetization efficiency”.
“At VerSe, the emphasis will be on driving greater precision and coherence across systems so that performance becomes more predictable and scalable over time".
"I’m excited to join at this point and contribute to shaping the next phase of the company’s growth".
In his most recent role as Chief Technology Officer and Head of Product and AI at Verve Group Inc., he oversaw a global team of over 200 members and spearheaded growth through the implementation of AI-driven initiatives, automation on the platform, cutting-edge data science modeling, and privacy-focused advertising systems.
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At VerSe Innovation, his primary objective is to enhance AI capabilities within content creator ecosystems and digital advertising. His responsibilities involve establishing a cohesive intelligence layer across platforms to enhance customization, enhance content relevance, empower content creators, and advance advertising technology and monetization efficiency through sophisticated AI systems and automation.
The appointment coincides with VerSe's strategic expansion of its portfolio of AI-driven products, with the goal of creating sophisticated systems that provide tangible results for brands and advertisers, as well as enhancing interaction with users and creators.
Umang Bedi, Co-Founder, VerSe Innovation says, “AI is becoming central to how digital platforms are built, scaled and monetized. At VerSe, we see this as a structural shift that will define the next phase of growth across content, creators and advertising”.
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“Prasanna brings deep experience across engineering, data science and AI-led platform transformation, along with a strong track record of building high-scale, privacy- first systems. As we continue to sharpen our focus on AI across our products and ad tech stack, his leadership will be important in strengthening our technology foundations and driving more efficient, intelligent outcomes across the ecosystem”.