Vummidi Bangaru Jewellers Opens Largest Showroom in Coimbatore
Vummidi Bangaru Jewellers, VBJ, the most reliable heirloom jewellery brand in India, has increased its retail footprint in Coimbatore by opening its biggest showroom in Tamil Nadu.
Situated on 100 Feet Road, the large 21,000 sq. ft. showroom signifies VBJ's arrival in a major jewellery market in Tamil Nadu, enhancing its footprint outside of Chennai.
Drawing from its 126-year history, VBJ combines in-house design, production, and retail to develop and display unique jewellery. In the past five years, the brand has launched 15 distinctive and beloved collections, such as Peacock, Floral, and Parrot, among others, highlighting its lasting legacy of innovation and artistry.
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The updated showroom covers three levels, with every floor focused on a specific jewellery type: the ground level showcases gold, precious and jadau jewellery, whereas the first level displays diamonds, solitaires and platinum collections. Customers in Coimbatore can now experience VBJ's top-tier collection, which includes diamonds certified by the Gemological Institute of America (GIA), introducing globally acknowledged diamond certification to the area.
The floor for silverware and silver jewelry, including Atelier by VBJ, VBJ’s exclusive luxury line, will be opening soon. Created to provide an enhanced luxury experience, it will include private viewing areas, tailored service, and thoughtfully selected jewellery collections that honor outstanding artistry and uniqueness.
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VBJ is embarking on a new growth stage, focusing on enhancing its footprint in crucial markets in Tamil Nadu and Telangana, including Tiruchirappalli and Hyderabad, while strengthening its engagement in high-potential areas of Chennai, like T. Nagar and Chromepet. The company is also expanding its operations in the United States, enhancing its footprint in Texas with a scheduled expansion into Milpitas, California, to serve the Indian community. This expansion across multiple markets seeks to boost growth, enhance VBJ's retail presence, and propel the brand towards its revenue goal of over Rs.5,000 crore by FY 2027–28.
During the inaugural and festive celebrations, customers can enjoy a 20 percent discount on making charges and value addition (VA) for gold, diamond, platinum, and precious stone jewellery as well as silverware, a 10 percent discount on silver jewellery, and an extra Rs.125 per gram for old gold exchanges.
VBJ, a fifth-generation family-owned brand, is deeply proud of its heritage as the originator of the ancient Sengol (sceptre), a revered emblem of India's democratic path. Reintroduced after 72 years due to the diligent efforts of the VBJ team, the Sengol was placed next to the Speaker's chair in India's new Parliament building, Sansad Bhavan, symbolizing VBJ's lasting connection with the country's cultural and national legacy.
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Demonstrating its dedication to upholding tradition through innovation, VBJ also created an exceptional homage to the Shree Ramcharitmanas, located within the Shri Ram Janmabhoomi Temple in Ayodhya.
The Coimbatore showroom signifies a new milestone in VBJ's history since 1900, as the fifth-generation family-operated jeweller further enhances its physical footprint while upholding its legacy in design and craftsmanship.