Zithara.AI, Tyaani Jewellery Team Up for Personalized CX
Zithara.AI, a customer engagement platform powered by AI for offline retailers, has collaborated with Tyaani Jewellery by Karan Johar to enhance customer engagement utilizing technology and data-informed insights throughout the brand’s retail activities.
Through the collaboration, Tyaani Jewellery will utilize Zithara.AI’s AI-based CRM platform to enhance the organization of customer interaction and relationship management. The platform will allow the brand to structure customer data, analyze engagement trends, and create a more integrated perspective on customer interactions.
The partnership focuses on assisting Tyaani Jewellery in developing deeper customer connections beyond single transactions, while also generating chances to boost sales and encourage repeat purchases. Utilizing customer insights to pinpoint pertinent engagement opportunities, the platform will assist the brand in pursuing potential clients, re-engaging current customers, and providing personalized communication tailored to customer preferences and buying behavior.
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The method is anticipated to enhance customer conversions and retention, allowing retail teams to transform customer data into actionable insights that can foster customer lifetime value and promote long-term revenue expansion.
Speaking about the partnership, Manraj Singh, Chief Marketing Officer, Tyaani Jewellery said, “Jewellery is a highly personal category, and the relationship between a brand and its customer extends well beyond a single purchase. As customer expectations evolve, it is important for us to understand their preferences and interactions better and use that understanding to create more meaningful experiences. Our association with Zithara.AI will help us bring greater intelligence and personalisation into our customer engagement, while enabling us to build stronger and more lasting relationships with our customers.”
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Varun Kashyap, Co-Founder, Zithara.AI, says, “Tyaani Jewellery has created a distinctive identity in the contemporary jewellery space, and its approach to engaging with modern consumers makes this partnership particularly meaningful for us. We see a strong opportunity to help the brand make better use of customer data and translate those insights into relevant, timely and personalised engagement. Our platform is designed to help retailers strengthen relationships throughout the customer journey rather than limit engagement to the point of purchase.”
Sridevi Reddy, Co-founder, Zithara.AI, added, “Customer engagement in jewellery retail is increasingly about understanding the individual behind every transaction. With AI native capabilities, retailers can move from broad based communication towards experiences that are more relevant to customer preferences, behaviour and purchase journeys. Through our partnership with Tyaani Jewellery, we aim to support the brand in creating a more connected and intelligent customer engagement framework at scale.”
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The collaboration highlights the expanding impact of AI and customer data in defining the future of jewellery retail, where tailored interaction and enduring customer connections are becoming ever more essential.
By collaborating, Tyaani Jewellery and Zithara.AI seek to establish a more connected, data-oriented method for engaging customers, enhancing customer relationships and the brand’s ongoing retail expansion.