CARS24 Elevates Manoj Yadav as Chief Business Officer
CARS24 is entering the next phase of growth with an experienced leader at the helm. Manoj Yadav has been promoted to chief business officer for the company's operations in India, where he will be responsible for guiding the company towards increased scale, profitability, and innovation.
Manoj will be responsible for guiding CARS24's overall business strategy and implementation in various areas, emphasizing sustainable growth and earning customer confidence in his new position.
Manoj's experience at CARS24 has involved overcoming obstacles and transforming them into success stories.
When faced with a challenging period for the retail business, he stepped up to the plate and implemented a complete overhaul, streamlining processes, questioning existing beliefs, and reestablishing responsibility.
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This led to an impressive transformation for the company, with retail operations approaching breakeven and the introduction of new initiatives such as the 30-day return policy and CARS24 care plus.
Known for his clear-eyed leadership and talent for creating scalable frameworks, Yadav is recognized as a systems thinker who takes decisive action. His skill in bringing teams together for a common goal has been instrumental in the success of CARS24.
“Manoj has consistently led with clarity and action,” said CARS24 CEO – India Himanshu Ratnoo. “From turning around retail to building scalable systems, his deep understanding of our operations and customers stands out. His experience will be pivotal as we enter the next phase of growth.”
Reflecting on his new role, Manoj says, “Mobility transforms lives by creating access, opportunity and confidence".
"‘Better drives, better lives’ is what inspires us, and I’m excited to carry that purpose forward.”
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Prior to joining CARS24, Yadav served in key positions at Aditya Birla Sun Life Insurance and Idea Cellular, with a focus on marketing, digital partnerships, and retail strategy. Yadav is leading the way for CARS24's business in India, setting the stage for a successful and fast-paced journey ahead.
Cars24 introduced a unique 30-day return policy for used cars, the first of its kind in India. This policy enables customers to return the vehicle within 30 days or 999 kilometers if it does not meet their expectations. Cars24 states that when purchasing a used car, assurance is just as important as the cost.
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The 30-Day Return Guarantee was created to bridge the gap of trust and provide buyers with the opportunity to feel confident in their decision. Customers are allowed a 30-day trial period to test out their car. If the vehicle does not meet their expectations, they have the option to submit a request through the CARS24 app or via email. Following a brief reinspection, the car will be collected and the refund will be completed within a few days.