FCB Ulka Taps Bhawana Choudhary as Executive Vice President
FCB Ulka, a division of FCB India, has named Bhawana Choudhary as its new Executive Vice President. She contributes more than 17 years of expertise in advertising, having developed brands spanning multiple sectors, emerging companies, startups, and overseeing comprehensive campaigns that delivered substantial results.
Choudhary began her journey in marketing and advertising in 2008, progressively advancing through important positions at top-tier agencies. Throughout her career, she has collaborated with an extensive range of clients from different sectors, such as fashion, beauty, consumer goods, banking, telecommunications, technology, home decor, property development, and media, effectively handling major established and global brands.
“We are delighted to welcome Bhawana to FCB Ulka. Her strong client relationships, business sense, versatility across sectors, and ability to adapt to the changing marketing environment will bring great value as we continue to grow for our clients and strengthen our partnerships across India,” said Kulvinder Ahluwalia, CEO of FCB Ulka.
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Bhawana adds, “I am excited to join FCB Ulka at such a dynamic time for the industry".
"With FCB’s philosophy of ‘Never Finished’ and a future-focused approach to creativity, I look forward to working with the team to build strong, integrated solutions for clients and unlock new possibilities for growth.”
In the previous month, FCB NEO, a division of FCB India, named Binay Mehra to the position of Senior Vice President. Mehra contributes 17 years of expertise in the advertising field across multiple sectors, encompassing food and beverage, fashion, sports, real estate, and political campaigns.
Over the last ten years, Mehra has led portfolios at PepsiCo Foods. “His strategic acumen and deep client partnerships have played a pivotal role in shaping some of India’s most-loved brands,” says FCB Neo. Most recently, he was leading the Lay’s and Quaker business.
“With Binay on board, we’re adding leadership that’s not only seasoned, but sharp, modern, and relentlessly brand-focused,” says Ashima Mehra, CEO, FCB NEO,.
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“His track record across marquee businesses is exactly the kind of edge we need as we scale up and aim higher.”
Mehra adds: “I’ve always believed in the power of creativity to solve real business problems. FCB NEO’s ambition to blend digital agility with strong brand thinking feels like the perfect place to create impact. I’m excited for this next chapter.”