Offbeet Media Appoints Rohit Tugnait as CEO of 101 India
Offbeet Media Group has named Rohit Tugnait, a seasoned media professional, as the Chief Executive Officer of 101 India, highlighting a major milestone in the rejuvenation and growth of the digital platform targeting the youth after being acquired by the organization.
Offbeet Media's strategic decision to promote leadership within their organization highlights their commitment to establishing 101 India as a premier platform for narrative-driven content that caters specifically to the youth demographic.
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Rohit has been appointed to steer 101 India through its upcoming period of expansion, tasked with overseeing the creative direction, business strategy, and long-term vision of the organization. This new role is effective immediately and will play a vital role in fulfilling the group's ambitious growth objectives for the year 2026.
Rohit boasts a professional background spanning over twenty years in the realms of digital and television media, characterized by a proven ability in the development and expansion of youth-focused brands.
Previously serving as the head of VICE Media Group in India, he was instrumental in solidifying the brand's reputation among both consumers and advertisers within the nation. His role at 101 India is anticipated to involve guiding the platform's advancement towards becoming a prominent hub for unique narratives derived from the diverse cultural and social tapestry of India.
Jaideep Singh, the Founder of Offbeet Media Group, discussed the recent appointment by highlighting the group's objective of substantial growth in 2026, with a particular emphasis on the importance of 101 India. He expressed optimism in Rohit's leadership abilities, as well as the collective expertise of other seasoned industry professionals, in steering the brand towards a substantial growth trajectory.
Rohit articulated his perspective on the platform, characterizing 101 India as an exclusive destination that portrays aspects of India seldom observed through a cultural perspective.
He showcased shows like ‘Dinner with Dons’, featuring open discussions with ex-criminals, and ‘Oddly in India’, showcasing human-interest narratives with a unique approach.
He stated that the platform currently boasts a highly interactive community that will be further enriched by the introduction of new content, innovative formats, and the eventual integration of AI-powered storytelling. He envisions that 101 India in 2026 will be characterized by daring narratives and high standards of achievement.
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Under new leadership and with a heightened emphasis on narratives centered around culture, 101 India is poised to explore the intricate layers of India's cultural landscape, including its subcultures and countercultures. This platform is tailored for a fresh cohort of storytellers and viewers, engaging with the youth of India through narratives that are a fusion of traditional cultural elements and modern-day actualities.
The content offered by 101 India encompasses a variety of media formats such as videos, articles, and original series, which are disseminated across platforms like YouTube, popular social media channels, and the platform's own website.
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Offbeet Media Group, a cutting-edge media and entertainment corporation, manages a wide-ranging collection of entities such as 101 India, US Premier League, Offbeet Studios, and Offbeet Music. Under Tugnait's leadership at 101 India, the group is demonstrating a revitalized effort to establish a culturally significant, youth-centric media brand with national reach and influence.