ixigo Trains Renews Partnership with Rohit Sharma
Ixigo, a travel platform utilizing artificial intelligence, has extended its collaboration with the renowned Indian cricketer Rohit Sharma for a second year in a row.
Initially brought on board in November 2024, Rohit will maintain his role as the ambassador for ixigo Trains, further enhancing the platform's connection with numerous railway passengers throughout India.
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Throughout the previous year, Rohit's involvement has contributed to the enhancement of ixigo Trains' brand, making it more relatable and captivating.
The marketing initiative, which showcased him as a lively ticket seller who raps, resonated with viewers due to its innovative narrative and strategic focus on ixigo's essential offerings such as real-time train status, route modifications, ticket availability, and effortless booking procedures.
Sharing his thoughts, Rohit Sharma, exclusively managed by RISE Worldwide says, “I’m excited to continue my association with ixigo Trains. The brand is solving real problems for travellers through simple and impactful solutions”.
“I look forward to being associated with ixigo as they continue to push the boundaries of innovation in train travel”.
Renewing the partnership serves to affirm ixigo Trains' dedication to fostering trust, reliability, and innovation in train travel for the Next Billion Users, with a focus on offerings such as complimentary cancellation, onboard dining options, flexibility in travel itineraries, and prompt refund services.
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Speaking on the renewal, Dinesh Kumar Kotha, CEO, ixigo Trains says, “Rohit’s association with ixigo Trains has been truly special. His leadership, credibility, and national appeal have helped us strengthen our engagement with millions of users across India”.
“Over the last year, his presence has added fresh energy to our brand and amplified our mission to make train travel simpler, smarter, and more dependable. We are excited to continue this journey together and build on the strong momentum we’ve created”.
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As ixigo Trains broadens its scope and range of services, Rohit Sharma plays a pivotal role in embodying the brand's values of reliability, stability, and a collective dedication to enhancing the railway journey for countless individuals in India.