The 'Art' Of Business

Art and business have many parallels. Passion and creativity are pivotal to both. Get your mojo back at work by assimilating art! Sometimes, jobs have a dry, mechanical spin, squeezing the juice out of life....

The Arts, The Economy & The Fourth Industrial Revolution

If experts are to be believed we sit on the cusp of a new industrial revolution. This...

How Brands Are Using Omni Channel Approach To Engage With New Age Customers

We live in an interconnected world where internet has become a necessity rather than a...

Reconceiving Customer Commitment In A New Age Of Dynamic Technology

I magine a business without customers, one where there is no one to cater to at the end...

Technology Propelling New Ideas & Enterprises

Business growth is the need of every enterprise today, growth in sales, more productivity and a larger customer base is what every business is...

Be Nimble: The Need For Continuous Innovation In The FMCG Industry

With thousands of brands competing for a share of consumers' wallets, as well as their loyalty, innovation is essential. In fact it is what our own...

Use Cutting Edge Technology To Stay Ahead Of Competition In The FMCG Industry

The FMCG sector has always been in the forefront for early adoption of technology, and is seen as an attractive proposition for IT vendors be it...

Changing Phase Of Confectionary Industry

Confectionary items are eaten for indulgence rather than their health benefits. Indian sweet which is locally known as ‘Mithai' by Indians, is a...

Optimizing Technological Applications In The FMCG Industry

While technology occupies a vital cog in the Indian FMCG wheel, it still has a long way to reach its maximum potential. The infusion of technology...

Food Market In India, The Trends & ITS Impact On Talent Fabric

Once, one of the world's poorest and least brand savvy nations, India is now on its way to becoming a globally important food market. With a...

Brands Harnessing CRM Tools To Build Loyalty

In a world of massive competition, when ‘customer' is the only source who can get you to the zenith of success, all companies barring their size...

The Growing Trend of Women Occupying Executive Roles in the FMCG Industry

Inclusivity and Diversity seem to be the buzzwords in most Corporate HR circles in recent times. We have sprouted ‘inclusivity trainers’ by the...

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